BAB 01
🏆 Executive Summary
ENTERPRISE BLUEPRINT
PT Graha Rejeki Kostrisindo
Perusahaan Kosmetik, Skincare & Home Care berbasis manufaktur maklon terintegrasi
Target Revenue Thn 1
Rp 24 M
Konservatif
Target Revenue Thn 3
Rp 120 M
Moderat
Brand Portfolio Target
50+
Influencer Brand
Target Desa SDSB
500
Program desa
🎯 Visi
Menjadi konglomerat kosmetik & home care Indonesia yang memimpin pasar ASEAN pada 2030, dengan ekosistem brand mandiri berbasis komunitas, influencer, dan desa yang berkelanjutan.
🚀 Misi
1.Membangun 100+ brand lokal berbasis komunitas & influencer
2.Menyediakan maklon CPKB/BPOM berkualitas untuk UMKM
3.Menggerakkan ekonomi desa melalui Home Care Lokal
4.Mendorong 1.000 pengusaha kosmetik mandiri dalam 3 tahun
💎 Core Values & DNA Perusahaan
⚡ Agility
Bergerak cepat, pivot cerdas, eksekusi tuntas
🤝 Community First
Komunitas adalah aset terbesar bisnis
🔬 Quality Uncompromised
CPKB, BPOM, Halal — standar tidak ditawar
🌱 Sustainable Growth
Tumbuh bersama mitra, bukan di atas mitra
💡 Innovation Driven
R&D sebagai fondasi keunggulan kompetitif
🏆 Excellence Culture
Setiap proses menuju standar terbaik
🧭 Budaya Kerja Perusahaan
🎯
Budaya kerja bukan poster di dinding — ini adalah cara nyata kita mengambil keputusan, berkomunikasi, dan mengeksekusi setiap hari. Dipraktikkan dari level direksi hingga staf produksi.
🚀 Bias for Action
Keputusan 80% data lebih baik diambil sekarang daripada 100% data minggu depan. "Done is better than perfect" — uji, ukur, perbaiki.
📊 Data-Driven Decision
Setiap keputusan strategis didukung data dashboard, bukan asumsi atau senioritas. KPI adalah bahasa bersama seluruh tim.
🗣️ Radical Candor
Kritik membangun disampaikan langsung & hormat. Tidak ada "ABS" (Asal Bapak Senang). Feedback jujur adalah bentuk kepedulian.
🤝 Ownership Mentality
Setiap karyawan berpikir & bertindak seperti pemilik. Masalah bukan "bukan tugas saya" — selesaikan atau eskalasi cepat.
🔄 Continuous Learning
Setiap kegagalan adalah data, bukan aib. Post-mortem tanpa menyalahkan individu. Belajar dari kompetitor & industri lain.
🌐 Community Over Ego
Keberhasilan brand/influencer/komunitas mitra = keberhasilan kita. Kemenangan jangka panjang lebih penting dari profit instan.
⏰ Ritme Kerja Harian/Mingguan
Daily Stand-up (15 menit)Setiap tim, jam 08.30
Weekly KPI ReviewSetiap Jumat, semua HOD
Monthly All-HandsMinggu pertama bulan
Quarterly OKR ReviewBoard + seluruh manager
🏅 Sistem Penghargaan Budaya
Employee of the MonthBerdasarkan values, bukan hanya hasil
Innovation AwardTriwulanan untuk ide terbaik
Community ChampionUntuk tim yang paling dukung mitra
Sharing SessionMingguan, knowledge transfer antar tim
🌊 Blue Ocean Strategy
HAPUS (Eliminate)
✗ Distribusi multi-layer mahal
✗ Brand tanpa identitas komunitas
✗ MLM skema piramida bermasalah
CIPTAKAN (Create)
✓ 1 Influencer = 1 Brand turnkey
✓ Satu Desa Satu Brand home care
✓ Maklon all-in-one: formula+BPOM+brand
🏔️ BHAG 2030
Rp 1 TRILIUN
1.000 brand lokal • 34 provinsi • 5 negara ASEAN
📌 Executive Decision Summary
| Keputusan | Prioritas | Konsekuensi | Tenggat |
|---|---|---|---|
| Fokus 3 Strategi Unggulan (Influencer/MLM/Desa) | HIGH | Full resource allocation pada 3 program utama | 30 hari |
| Investasi R&D & Compliance BPOM | HIGH | Reputasi & legal protection jangka panjang | 60 hari |
| Platform Digital Terintegrasi | MEDIUM | Skalabilitas operasional nationwide | 90 hari |
| Partnership BUMDes & Koperasi | MEDIUM | Pipeline distribusi desa 500+ lokasi | Q2 2025 |
BAB 02
📊 Analisa Industri
Market Kosmetik RI
Rp 100 T+
CAGR 8%
Market Home Care RI
Rp 45 T+
CAGR 6%
Potensi Maklon
Rp 15 T
UMKM beauty
Influencer Aktif RI
4,7 Juta
beauty & lifestyle
🔬 SWOT Analysis
💪 Strengths
• Fasilitas maklon CPKB terintegrasi
• Model bisnis 3-in-1 unik
• Jaringan komunitas NU (LPNU)
• Flexibility formula & packaging custom
⚠️ Weaknesses
• Brand awareness masih rendah
• Modal terbatas vs pemain besar
• SDM ahli kosmetik perlu direkrut
• Database customer belum terbentuk
🚀 Opportunities
• Boom skincare & self-care
• 82 juta Gen Z & Millennial
• 73.000 desa potensi home care
• Regulasi BPOM mendukung maklon
⛈️ Threats
• Brand Korea & China mendominasi
• Kompetitor maklon besar
• Inflasi bahan baku
• Perubahan tren sangat cepat
⚔️ Porter's Five Forces
4/5
Rivalitas
TINGGI
3/5
Pendatang Baru
SEDANG
3/5
Substitusi
SEDANG
4/5
Daya Tawar Pembeli
TINGGI
2/5
Daya Tawar Supplier
RENDAH
📅 Business Trend 2026–2030
🧬 Personalized Beauty
AI-driven skincare diagnosis, custom formula per individu
🌿 Clean & Green Beauty
Natural ingredient, eco-packaging menjadi mandatory
📱 Social Commerce
TikTok Shop & live streaming = channel distribusi utama
🏘️ Hyperlocal Brand
Brand lokal desa lebih dipercaya generasi muda
🤖 AI in Beauty
Virtual try-on, AI recommendation engine, auto content
♻️ Circular Economy
Refillable packaging, zero waste production standard
BAB 03
💡 Business Model
🎨 Business Model Canvas
Key Partners
• Supplier bahan baku kimia & natural
• Lab R&D & formulasi
• BUMDes & Koperasi desa
• TikTok, Shopee, Tokopedia
• Influencer & KOL Beauty
Key Activities
• Maklon produksi CPKB compliant
• Brand incubation program
• Training influencer & reseller
• Live streaming & konten
• BPOM notifikasi & registrasi
Key Resources
• Fasilitas pabrik bersertifikat
• R&D formulasi database
• Jaringan LPNU & komunitas
• Platform digital terintegrasi
• Tim QA & Regulatory
Value Propositions
• Maklon all-in-one: formula→izin→brand
• 1 Influencer = 1 Brand turnkey
• Satu Desa Satu Brand home care
• ROI tinggi bagi investor brand
• Speed-to-market 45–60 hari
Customer Relations
• Dedicated brand manager
• Komunitas WhatsApp eksklusif
• Live training bulanan
• Dashboard real-time monitoring
• Event gathering tahunan
Channels
• TikTok Shop & Live Commerce
• Shopee Mall & Tokopedia
• WhatsApp Business API
• Distributor & agen desa
• Klinik & salon partner
Customer Segments
• Influencer beauty 10K–1M followers
• Pengusaha desa / BUMDes
• UMKM kosmetik brand lokal
• Reseller & affiliate beauty
• Corporate & hotel (home care)
Cost Structure
• COGS: bahan baku + produksi 40–50%
• R&D & BPOM compliance 10%
• Marketing & promosi 20%
• Distribusi & logistik 10%
• Overhead & SDM 10–15%
Revenue Streams
• Maklon fee (per batch/volume)
• Royalti brand incubation 3–5%
• Revenue share affiliate 5–15%
• White label produk jadi
• Langganan platform digital
💰 Proyeksi Revenue 3 Skenario
| Stream | Konservatif Thn 1 | Moderat Thn 1 | Agresif Thn 1 | Thn 3 |
|---|---|---|---|---|
| Maklon Fee | Rp 8 M | Rp 12 M | Rp 20 M | Rp 60 M |
| Influencer Brand (royalti) | Rp 3 M | Rp 6 M | Rp 15 M | Rp 40 M |
| Program Desa (home care) | Rp 5 M | Rp 10 M | Rp 18 M | Rp 35 M |
| MLM & Affiliate | Rp 4 M | Rp 8 M | Rp 12 M | Rp 25 M |
| White Label B2B | Rp 4 M | Rp 8 M | Rp 15 M | Rp 30 M |
| TOTAL | Rp 24 M | Rp 44 M | Rp 80 M | Rp 190 M |
BAB 04
🏢 Corporate Structure
🏢 Corporate Structure Map
PT HOLDING KOSTRISIDO NUSANTARA
Holding Company — Governance & Investment
PT Graha Rejeki Kostrisindo
Pabrik Maklon
→ Skincare Division
→ Kosmetik Division
→ Home Care Division
→ R&D Center
Brand Management Co.
Brand Incubator
→ Influencer Brand Portfolio
→ MLM Brand Unit
→ Desa Brand Unit
→ Private Label
PT GR Distribusi
Distribution Arm
→ Distributor Nasional
→ Sub-Distributor
→ Stockist Network
→ Modern Trade
PT GR Digital
Digital & Platform
→ E-Commerce Ops
→ Affiliate Platform
→ Live Studio
→ CRM & AI
🗺️ Jaringan Distribusi 5 Level
| Level | Nama | Target | Min. Order | Margin | Coverage |
|---|---|---|---|---|---|
| L1 | Distributor Utama | 5 → 34 prov | Rp 100 M/thn | 25–30% | Per provinsi |
| L2 | Sub Distributor | 50 → 200 | Rp 20 M/thn | 18–22% | Per kab/kota |
| L3 | Stockist | 500 → 2.000 | Rp 5 M/thn | 12–15% | Per kecamatan |
| L4 | Reseller | 5.000 → 50.000 | Rp 500K/bln | 8–12% | Per desa |
| L5 | Affiliate/Dropship | Unlimited | Tanpa min. | 5–8% | Digital nationwide |
BAB 05
👥 Organisasi & SDM
📊 RACI Matrix — Aktivitas Utama
| Aktivitas | CEO | COO | CFO | CMO | Factory Mgr | R&D Mgr |
|---|---|---|---|---|---|---|
| Persetujuan formula baru | C | C | I | I | A | R |
| BPOM notifikasi | I | C | I | I | A | R |
| Onboarding influencer brand | A | I | C | R | I | I |
| Budget approval | A | C | R | C | I | I |
| SOP produksi | I | A | I | I | R | C |
| Campaign marketing | C | I | I | A | I | I |
R = Responsible
A = Accountable
C = Consulted
I = Informed
👤 KPI & OKR per Posisi
| Posisi | KPI Utama | OKR Q1 | Target 90 Hari |
|---|---|---|---|
| CEO | Revenue growth, EBITDA, Brand count | Bangun 10 brand aktif Q1 | 5 kontrak influencer brand |
| COO | Operational efficiency, OTIF, CAPA | 100% SOP operasional live | 50 SOP terdokumentasi |
| CFO | Cash conversion, Gross margin, Budget var. | Financial control system live | Dashboard keuangan real-time |
| CMO | Brand awareness, CAC & ROAS, Influencer ROI | 10 influencer brand onboard | 100K follower aggregate |
| Factory Mgr | Batch accuracy, Yield rate, CAPA | CPKB audit zero major finding | 3 batch perfect record |
| R&D Mgr | Formula speed, Stability pass rate, SKU | 20 formula database Q1 | 5 formula tervalidasi |
BAB 06
🗓️ Blueprint 90 Hari Pertama
Budget 90 Hari
Rp 800 Juta
Modal operasional
Revenue Target
Rp 3–5 M
3 program unggulan
Brand Aktif
5–10
End of 90 hari
BAB 07A
🌟 Strategi 1: 1 Influencer = 1 Brand
STRATEGI 1
🌟 1 Influencer = 1 Brand
Program inkubasi brand kosmetik personal — dari followers menjadi bisnis nyata
Influencer Aktif RI
4,7 Juta
beauty influencer
Revenue/Brand/Thn
Rp 2–5 M
rata-rata moderat
Margin Maklon
40–55%
per batch
Time to Market
45–60 Hari
idea ke shelf
BAB 07B
🔗 Strategi 2: 1 MLM = 1 Brand
STRATEGI 2
🔗 1 MLM = 1 Brand
Jaringan distribusi komunitas — legal, ethical, scalable, brand eksklusif per komunitas
Target Member Thn 3
50.000+
member aktif
Pembelian/Member/Bln
Rp 200–500 Rb
maintenance order
Level Komisi Legal
3 Level
Permendag 70/2019
Komunitas Target
500
pesantren, PKK, arisan
BAB 07C
🏘️ Strategi 3: Satu Desa Satu Brand
STRATEGI 3
🏘️ Satu Desa Satu Brand (SDSB)
Home Care lokal berbasis komunitas — BUMDes, Koperasi, PKK, Karang Taruna
Target Desa Thn 3
500 Desa
dari 73.000 desa RI
Revenue/Desa/Bln
Rp 5–20 Juta
rata-rata moderat
Margin Produk
55–65%
HPP sangat rendah
Potensi Pasar Total
Rp 87 T
73.000 desa × spend
BAB 08
💰 Blueprint Sales
Channel Mix Strategy
| Channel | % Revenue | Volume/Bln | Margin | KPI Utama |
|---|---|---|---|---|
| TikTok Shop Live | 25% | Rp 2–10 M | 35–45% | Conversion >3% |
| Shopee/Tokopedia Mall | 20% | Rp 3–8 M | 30–40% | Rating >4.8 |
| Modern Trade | 20% | Rp 1–5 M | 20–25% | Listing 50+ SKU |
| Tradisional Market | 15% | Rp 500K–3 M | 25–30% | Coverage 100 warung |
| Klinik & Apotek | 10% | Rp 500K–2 M | 40–50% | 10 outlet/rep |
| Program Desa SDSB | 10% | Rp 200K–1 M | 28–35% | 5 desa/koord. |
BAB 09
📱 Blueprint Digital Marketing
Ekosistem Digital Terintegrasi
🎵 TikTok — PRIMER
• Live selling + affiliate
• Konten edukasi organik
Target: GMV Rp 30 M/bln
🛒 Shopee — PRIMER
• Official Mall + Flash Sale
• Shopee Live & Affiliate
Target: Top 10 per kategori
📘 Meta & Google
• Retargeting + lookalike
• Lead generation
Target: ROAS >3x
💬 WhatsApp — CRM
• Broadcast promo
• Order follow-up
Target: Open rate >60%
🔍 SEO & Content
• Blog beauty tips
• YouTube tutorial
Target: Organic 50K/bln
🤖 AI Marketing
• Auto-generate konten
• A/B test otomatis
Hemat 40% biaya iklan
BAB 10
🏭 Blueprint Produksi
CPKB Flow & KPI Produksi
10 Tahap Produksi
1.Forecast → MRP → Purchase Order
2.Receiving BB → QC Incoming
3.Penimbangan (weighing room)
4.Mixing & Blending (Batch Record)
5.QC In-Process (pH, viskositas)
6.Filling & Sealing otomatis
7.Labeling & Coding
8.QC Final + CoA penerbitan
9.Packing & karton sealing
10.Gudang FG → FEFO release
KPI Produksi Target
OEE
>80%
Yield Rate
>95%
Batch Record
100%
Waste Material
<2%
CAPA Closure
>90%
BAB 11
📈 Blueprint Finance
Financial Control Framework
| Laporan | Frekuensi | Penerima | Deadline |
|---|---|---|---|
| P&L Statement | Bulanan | CEO, CFO, Board | Tgl 10 |
| Cash Flow Forecast | Mingguan | CFO, CEO | Setiap Senin |
| Balance Sheet | Bulanan | CFO, Board | Tgl 15 |
| Budget vs Actual | Bulanan | Semua HOD | Tgl 12 |
| Analisa Margin SKU | Mingguan | CMO, CFO | Setiap Jumat |
| Dashboard KPI | Harian | CEO | Real-time |
💰 Proyeksi 3 Skenario
| Item | Konservatif | Moderat | Agresif |
|---|---|---|---|
| Modal Awal | Rp 500 Juta | Rp 1,5 Miliar | Rp 3 Miliar |
| Revenue Thn 1 | Rp 24 M | Rp 44 M | Rp 80 M |
| Gross Margin | 45% | 50% | 55% |
| Net Margin | 8% | 15% | 20% |
| Break Even Point | Bln ke-12 | Bln ke-8 | Bln ke-6 |
| ROI Thn 1 | 16% | 35% | 60% |
BAB 12
🎯 Blueprint HR
Talent Architecture
| Posisi | HC Awal | HC 6 Bln | Kompensasi | Sumber |
|---|---|---|---|---|
| CEO | 1 | 1 | Rp 30–80 Jt/bln | Executive Search |
| COO | 1 | 1 | Rp 20–50 Jt/bln | Referral/Headhunt |
| CFO | 1 | 1 | Rp 20–40 Jt/bln | CPA certified |
| CMO | 1 | 1 | Rp 20–45 Jt/bln | Beauty industry exp. |
| Factory Manager | 1 | 1 | Rp 15–25 Jt/bln | CPKB certified |
| R&D Formulator | 2 | 4 | Rp 8–15 Jt/bln | Farmasi/Kimia S1 |
| Digital Marketing | 2 | 5 | Rp 6–12 Jt/bln | Portfolio driven |
| Sales Team | 3 | 10 | Rp 5–10 Jt/bln | Ex distributor |
BAB 13
📋 Blueprint SOP
Total SOP
200+
Seluruh divisi
Prioritas 30 Hari
50 SOP
Wajib selesai pertama
Review Berkala
6 Bulan
Update & revisi
🏭 Produksi & QC (35 SOP)
📄 SOP Penerimaan Bahan Baku
📄 SOP Pencampuran Formula
📄 SOP Pengisian & Pengemasan
📄 SOP QC In-Process
📄 SOP Batch Record
📄 SOP COA Penerbitan
📄 SOP CAPA Production
📄 SOP Handling Non-Conformance
📣 Marketing & Sales (30 SOP)
📄 SOP Onboarding Influencer Brand
📄 SOP Live Streaming TikTok
📄 SOP Affiliate Activation
📄 SOP Distributor Onboarding
📄 SOP Program Desa SDSB
📄 SOP Handling Complaint
📄 SOP Promo & Diskon
📄 SOP Return & Refund
💰 Finance & Akuntansi (25 SOP)
📄 SOP Invoice & Payment
📄 SOP Budget Request
📄 SOP Cash Flow Management
📄 SOP Internal Audit
📄 SOP Fraud Prevention
📄 SOP Payroll
📄 SOP Reimbursement
📄 SOP Financial Reporting
👥 HR & Umum (25 SOP)
📄 SOP Rekrutmen & Seleksi
📄 SOP Onboarding Karyawan
📄 SOP Penilaian Kinerja (KPI)
📄 SOP Training Program
📄 SOP Disiplin & Sanksi
📄 SOP Cuti & Ijin
📄 SOP Exit Interview
📄 SOP Career Development
⚖️ Legal & Compliance (20 SOP)
📄 SOP BPOM Notifikasi
📄 SOP Halal Certification
📄 SOP Trademark Registration
📄 SOP Perjanjian Kerjasama
📄 SOP NDA & Kerahasiaan
📄 SOP Audit CPKB
📄 SOP Kontrak Influencer
📄 SOP MLM Compliance
💻 Digital & IT (15 SOP)
📄 SOP Pengelolaan Sosmed
📄 SOP Response Komentar
📄 SOP Data Privacy
📄 SOP Backup & Recovery
📄 SOP Platform E-Commerce
📄 SOP CRM & Lead Mgmt
📄 SOP AI Tools Usage
📄 SOP Cybersecurity
BAB 14
🖥️ Blueprint Dashboard
Dashboard Monitoring System
| Dashboard | Pengguna | Frekuensi | Metrik Kunci | Platform |
|---|---|---|---|---|
| CEO Dashboard | CEO, Board | Harian/Mingguan | Revenue, Profit, Brand count, Cash | Power BI/Looker |
| Factory Dashboard | Factory Mgr, QC | Harian | OEE, Yield, Batch, CAPA | ERP terintegrasi |
| Sales Dashboard | Sales Mgr | Harian | Order, Piutang, SO pipeline | CRM + ERP |
| Marketing Dashboard | CMO, Digital Mgr | Harian | ROAS, Reach, Engagement, CAC | Google Data Studio |
| Finance Dashboard | CFO | Harian | P&L, Cashflow, AR/AP, Budget | ERP Akuntansi |
| HR Dashboard | HRD | Mingguan | Headcount, Turnover, Training, KPI | HRIS |
| Affiliate Dashboard | Affiliate Mgr | Real-time | Klik, Konversi, Komisi, Top performer | Platform custom |
BAB 15
🤖 Blueprint AI
🤖 AI Customer Service
Tools: ChatGPT API + WhatsApp Business
⚡ Auto-reply FAQ produk
⚡ Order tracking otomatis
⚡ Complaint routing & escalation
⚡ Rekomendasi produk personal
📈 AI Sales Forecast
Tools: Python ML + Power BI
⚡ Prediksi penjualan 30/60/90 hari
⚡ Identifikasi produk star vs dog
⚡ Rekomendasi stok optimal
⚡ Alert penurunan tren brand
📣 AI Marketing
Tools: Meta AI + TikTok AI + GPT
⚡ Auto-generate caption & konten
⚡ A/B testing otomatis iklan
⚡ Segmentasi audiens cerdas
⚡ Prediksi viral potential konten
📦 AI Inventory
Tools: ERP AI module
⚡ Auto-reorder bahan baku
⚡ FEFO enforcement otomatis
⚡ Waste prediction & prevention
⚡ Supplier performance scoring
💰 AI Finance
Tools: Finance AI + LLM
⚡ Fraud detection real-time
⚡ Cash flow prediction
⚡ Budget variance alert otomatis
⚡ Automated financial reports
👥 AI HR
Tools: HR AI Platform
⚡ CV screening otomatis
⚡ Performance prediction
⚡ Culture fit scoring
⚡ Turnover risk early warning
BAB 16
🗺️ Roadmap 3 Tahun
Tahun 1
BANGUN FONDASI
▸ Revenue: Rp 24–80 M
▸ 5–50 Brand aktif
▸ 100–200 desa program
▸ 500+ reseller/affiliate
▸ CPKB & BPOM compliant
▸ 3 distributor provinsi
Tahun 2
SKALA NASIONAL
▸ Revenue: Rp 80–200 M
▸ 100–200 Brand portfolio
▸ 300–400 desa brand lokal
▸ 5.000 reseller aktif
▸ Hadir 17 provinsi
▸ IPO readiness prep
Tahun 3
DOMINASI & EKSPANSI
▸ Revenue: Rp 200–500 M
▸ 500+ Brand aktif
▸ 500 desa brand
▸ 50.000 reseller/affiliate
▸ 34 provinsi + ekspor
▸ ASEAN market entry
📊 Balanced Scorecard
| Perspektif | Tujuan Strategis | KPI Kunci | Target Thn 1 |
|---|---|---|---|
| 💰 Keuangan | Revenue & profitabilitas | Gross Margin, Revenue Growth | Margin 45%, Growth 100% |
| 👥 Pelanggan | Loyalitas & akuisisi | NPS, CAC, CLTV | NPS >70, CAC <Rp 50K |
| ⚙️ Proses Internal | Efisiensi operasional | OEE, Yield, CAPA closure | OEE >80%, Yield >95% |
| 📚 Pembelajaran | SDM & inovasi | Training hours, SKU new/year | 40 jam/karyawan, 20 SKU |
BAB 17
⚠️ Risk Management
Total Risiko
100+
Seluruh divisi
Risiko HIGH
35
Mitigasi segera
Review Frequency
Bulanan
Board-level review
Top 10 Risiko Kritis
| # | Risiko | Prob. | Dampak | Prioritas | Mitigasi | PIC |
|---|---|---|---|---|---|---|
| 1 | Audit BPOM/CPKB gagal | SEDANG | TINGGI | HIGH | Pre-audit internal, konsultan regulatory | Regulatory |
| 2 | Influencer skandal | SEDANG | TINGGI | HIGH | Morality clause + krisis protocol 72 jam | CMO |
| 3 | MLM dianggap piramida | RENDAH | SANGAT TINGGI | KRITIS | Legal opinion, APLI, max 3 level | Legal |
| 4 | Kualitas tidak konsisten | SEDANG | TINGGI | HIGH | QC per batch, COA wajib, SOP ketat | QC Mgr |
| 5 | Cashflow negatif >3 bln | SEDANG | TINGGI | HIGH | Credit line, invoice factoring, DP 50% | CFO |
| 6 | BUMDes gagal bayar | SEDANG | TINGGI | HIGH | Kredit bertahap, jaminan aset, limit kredit | Finance |
| 7 | Bahan baku langka/naik | SEDANG | SEDANG | MEDIUM | Safety stock 2 bln, 3 supplier alternatif | Purchasing |
| 8 | Distributor tidak perform | TINGGI | SEDANG | MEDIUM | KPI kontrak, monitoring mingguan | Sales Mgr |
| 9 | Brand desa ditiru | TINGGI | SEDANG | MEDIUM | Trademark, hologram stiker, edukasi | Legal/CMO |
| 10 | Kehilangan C-Level | RENDAH | TINGGI | HIGH | Succession plan, ESOP, knowledge mgmt | HRD |
BAB 18